Contrary View on Podcasting

Earl Mardel has posted a concise contrary view on podcasting. I think cold-water viewpoints like this are always valuable when trying to figure out a new twist on an old medium, which seems to come along daily with the Internet these days.

Comments

Jeff De Cagna
I very much disagree with Earl Mardel’s post. He comes from years in radio, and so his indictment of podcasting comes with a huge bias and a belief that podcasting should be like/is trying to be like radio. He doesn’t get it at all. I have posted a comment to his blog, which can be found at the following URL:

http://www.kn.com.au/networks/2005/07/podcasting__met.html

July 15th, 2005 at 7:07 pm
David
I think his critique is along the lines of Mark Cuban’s comments that it will be hard to make money on it as an activity in and of itself. I find it hard to disagree with that at this point.

However, I do think it is a great medium for indirect marketing of other revenue producing activities, whether it is reputation building or promoting an event.

July 15th, 2005 at 7:42 pm
Mickie Rops
I’m not sure so that it can’t be revenue-generating by itself…the equivalent of “books on tape” for the xers and millenials. I think it has great potential for association e-learning - true “anytime, anywhere” learning…unfortunately without interactivity, but perhaps that will come with the merging of the ipod and mobile phone technologies?

Mickie

July 19th, 2005 at 3:07 pm