Comments on: Usability and Branding: You Can Have Both http://www.highcontext.com/hcarchives/2006/02/12/usability-and-branding-you-can-have-both/ Unleashing the strategic potential of the Web. Tue, 03 Aug 2010 20:47:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Association Inc. » Blog Archive » Usability, Experience, and the Art of Burritos http://www.highcontext.com/hcarchives/2006/02/12/usability-and-branding-you-can-have-both/comment-page-1/#comment-964 Association Inc. » Blog Archive » Usability, Experience, and the Art of Burritos Tue, 14 Feb 2006 04:14:51 +0000 http://www.highcontext.com/?p=602#comment-964 [...] UPDATE: Just noticed that David responded, and I think we agree more than he thinks: I agree that Chipotle could also have changed its website to showcase its locator more than it does without losing its “hipness.” However, I stand by my contention that in any comparison between these two sites — a comparison that I didn’t choose but am merely commenting upon — Chipotle wins, hands down. The BajaFresh site, any way you look at it, simply sucks. [...] [...] UPDATE: Just noticed that David responded, and I think we agree more than he thinks: I agree that Chipotle could also have changed its website to showcase its locator more than it does without losing its “hipness.” However, I stand by my contention that in any comparison between these two sites — a comparison that I didn’t choose but am merely commenting upon — Chipotle wins, hands down. The BajaFresh site, any way you look at it, simply sucks. [...]

]]> By: Fred Simmons http://www.highcontext.com/hcarchives/2006/02/12/usability-and-branding-you-can-have-both/comment-page-1/#comment-963 Fred Simmons Mon, 13 Feb 2006 15:28:55 +0000 http://www.highcontext.com/?p=602#comment-963 I'm with you on this one. Search Google for "Chipotle locations" and you get http://www.chipotlefan.com/index.php?id=locations, a site "not affiliated with Chipotle Mexican Grill." The funny thing is once you submit a search it takes you back to chipotle.com's results page. It's a fan's fix for poor functionality. Too funny. I'm all for branding consistency, but there's easy ways to make Flash searchable these days. They just have lazy developers. I’m with you on this one. Search Google for “Chipotle locations” and you get http://www.chipotlefan.com/index.php?id=locations, a site “not affiliated with Chipotle Mexican Grill.” The funny thing is once you submit a search it takes you back to chipotle.com’s results page. It’s a fan’s fix for poor functionality. Too funny.

I’m all for branding consistency, but there’s easy ways to make Flash searchable these days. They just have lazy developers.

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