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All The Bus Plunges That Fit

The rise and fall of the “bus plunge” story. - By Jack Shafer - Slate Magazine

This is a great story about how the New York Times developed an internal cultural bias toward publishing stories about buses plunging off of cliffs anywhere in the world. It all started as a artifact of needing to fill up random empty spots in the layout of a newspaper page.

David Gammel's Web Strategy Report

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