Archive for November, 2007
November 29, 2007
Lighting up a Board Meeting
I’ve been exploring photography a bit as a hobby recently and have been reading up on technique. Via a great blog on lighting, Strobist, I found this video which might be valuable to a lot of my association executive and event planner readers.
David Tejada walks us through how he lit a conference room to do head shots and some candids of a board meeting. I found it pretty interesting and it shows how a good photographer approaches doing a potentially deadly boring subject. You can see more of David’s videos on YouTube.
Good lighting is not an accident.
This is also a great example of using social media to spread your ideas and value, drawing people to you.
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November 16, 2007
Lack of Paper Leads to Slides?
I am preparing for two sessions I am presenting at ASAE’s Great Ideas conference in Orlando. One is about new models for book publishing that leverage the Web and the other is on taking risks with technology.
ASAE has gone paperless for their conferences in the last few years, to save money and a few trees. All the handouts are available for download via their web site. I just noticed how this is impacting how I design my sessions, however.
I like to present visual models for some of my ideas and walk participants through using them in their own work. This keeps everything very practical and helps to translate the material I am sharing into tangible results for the people in the session. If I could distribute a workbook or set of handouts, I could do without slides completely. But I can’t count on anyone actually having the handout in front of them. So, I have to do slides.
It’s a bit counter-intuitive but I think that banning all paper handouts can actually counter another change ASAE has been encouraging, which are more interactive sessions that rely less on slide decks. What do you think?
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November 15, 2007
Unleashing the Strategic Potential of the Web Audio Program and Workbook
I have launched a new downloadable product based on the presentation I gave last week.
Unleashing the Strategic Potential of the Web Audio and Workbook
This includes over an hour of audio from the session plus a workbook with which to develop your organization’s web strategy. I focus on how you can take your organization’s overall strategy and translate it to the web, maximizing the contribution that your site makes to your goals. Learn more here.
Here is a short sample of the audio:
Just for my blog readers, enter ‘blog’ without the quotes into the discount field to save $10 on the purchase price.
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November 9, 2007
Unleashing Web Strategy in Cambridge Maryland
I am presenting this afternoon at the Maryland Non Profits Annual Meeting in Cambridge, Maryland. The session, Unleashing the Strategic Potential of the Web, is about aligning your web strategy with that of the overall organization.
I will introduce several concepts and tools that are useful for defining and creating strategic alignment. We will then walk through the process right in the room. Everyone should leave with a good start on defining how their site should contribute to their overall mission and goals.
I am making an audio recording of the session. Let me know if you are interested and I’ll give you first crack at the audio product when it is ready.
Update: See the store for this now.
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November 5, 2007
Google Analytics Site Search Is Live
I just enabled the site search feature in Google Analytics. If you want to analyze the search queries on your own site (and you should!) and use GA, be sure to log in and activate it in the profile. Here are detailed instructions on how to do so.
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