Going Global by Going Small?

Data from the end of 2007 show that about 20% of the world’s population have access to the Internet while around 50% have cell phones.

What does this imply for how potential customers will be viewing your site, especially in the developing part of the world where cellular networks leapfrog land lines? Checked your site in a cell phone browser lately?

Relatedly, below are the slides from the presentation on global web strategy I gave last week at ASAE’s International Conference. Thanks to the 100+ people in the session. Great audience with very good questions. Also, my thanks to the SHRM contingent for playing along in a surprise case study of their efforts!

Feel free to contact me if you have questions about addressing international audiences with your web presence.