Innovating on the Demand Side
Nick Carr makes a great point today about making sure you look at new outcomes you can achieve with new technology rather than simply getting more efficient at what you already do: The new economics of computing.
The title of this post comes from Peter Drucker who called innovations that enable new value for your customers as demand innovation. Supply innovation is all about creating efficiencies for value you already provide.
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This article was written on November 5, 2008 at 04:10pm and is categorized under:
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