Jared Spool and The $300 Million Button
Great story from Jared Spool this week: The $300 Million Button.
It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
The button? Register.
I personally worked with an association where we made a similar change to an e-commerce process that resulted in a six figure improvement in revenue. Some small changes can have a big impact!
Leave a Reply
Details About this Article
This article was written on January 15, 2009 at 05:42pm and is categorized under:
This post currently has no responses.
Previous article: R is for Open Source Statistical Analysis Programming Language
Next article: Creating NPO Innovation Capacity in a Downturn
Subscribe to All Articles
Contact David
C. David Gammel, CAE President High Context Consulting, LLC 102 W. William Street Salisbury, MD 21801
Phone: 410-742-9088
Fax: 240-536-9147
Email: david@highcontext.com
+1 (410) 742-9088 | david@highcontext.com
Copyright © 2010 High Context Consulting
Privacy Policy: HCC will never share your information with anyone without your permission.