Archive for July, 2009
July 20, 2009
The Real Threat that For Profits Challengers Have for Associations
Tony Rossell, a very smart marketer, posted recently about for-profit companies competing with association. He raises some good points.
The root of the threat from for-profits is not so much that they will eat the associations’ lunch but that they will offer full meals that the association can’t serve to their own members.
Many organization are not very nimble for a whole variety of reasons: inertia, history, policy, politics, poor leadership, sclerotic decision making, and others. For-profits, especially start-ups, are less likely to have that same baggage. For-profits also need to show a profit in short order, which tends to motivate them to try new things until they find the right mix with which to generate their desired returns.
Given that, if I were going to start a for-profit targeted at an association’s existing market I would focus purely on the innovation space, providing valuable goods and services that market can’t get from their membership organization. New, high-value, services can demand higher fees and you avoid a direct challenge to the association’s core space.
My challenge to associations: seize that innovation space before someone takes it from you.
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July 16, 2009
Webinar: Easy Web Site Updates — Small Changes That Provide Big Results
I’m presenting a webinar for the Avectra Academy next Monday titled Easy Web Site Updates: Small Changes That Provide Big Results. Tremendous registration for this one, don’t miss it!
These webinars are free to attend although you do need to register in advance. There will be a lot of good stuff in this session, helping you to make a big impact online with relatively small changes to your site. From the session description:
Many association web sites have tremendous potential value for members and the organization. A few small changes here and there can often unleash this value even if you don’t have a lot of resources to invest.
Join David Gammel, the leading web expert in the association world, to learn about the most common opportunities for unleashing this value and how to make them happen.
David will zero in on topics such as:
* Cranking up the value of your top entry pages
* Creating powerful results with your home page
* The top 3 usability improvements any association site can benefit from
* 5 ways to create new revenue online
* Tips that will work for everyone regardless of budget or staff sizeJoin us for a dynamic presentation that will give you ideas you can implement immediately.
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+1 (410) 742-9088 | david@highcontext.com
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