Archive for February, 2010
February 26, 2010
Preventing Problems When You Leave a Web Designer
All business relationships come to an end eventually. Needs change, goals change, people change. Here are a few tips, learned from helping many people who didn’t do these, to prevent disruption when you decide you need to leave your web design or development firm.
- Own the relationships with your web hosting company, rather than going through your web design firm. You must have total control over your hosting environment (servers, internet connection, back-ups, etc.) by having a contract with a hosting company. Worse come to worse, you can have them cut off access for your web firm.
- Control your domain names with your own registrar account. Many smaller organizations will end up with their web designer or firm managing their domains on their behalf. To minimize risk, your company should have that relationship with the registrar and have direct control over the domain name settings with them.
- Have fresh copies of all web assets backed-up and archived, including data. This ensures you have the raw material of your site and could get it up and running on another host and domain name in relatively short order.
You can’t prevent all problems but the above steps are very prudent precautions to take if you are working with a solo designer or a major firm. Your website is too important to leave it at risk of significant disruption due to a changing business relationship.
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February 23, 2010
Upcoming Appearances
I have a couple of public appearances coming up in DC that you may want to check out.
Improving Your Marketing Through Technology
I am presenting at this full day workshop for association marketers. My talk is about mastering online marketing techniques to grow revenue and improve the value you deliver to members.
I am the luncheon keynote for the Association Foundation Group’s 8th National Conference, being held on May 20, 2010. My talk is titled, “Accelerating Donor Engagement Online and Beyond.”
Hope to see you at one or both of these events!
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February 19, 2010
Snowpocalypse Operations Survey
Wes Trochlil and I are fielding a survey, The Snowpocalypse Operations Survey, to assess how the repeated snow storms over the past couple of weeks impacted your operations, in particular how you think it impacted your external facing services. Our goal is determine the impact and assess what organizations successfully did to maintain or minimize disruption to their members, customers and others.
All respondents will receive a summary of the results from us and access to a later white paper. Complete the survey here and please feel free to share with colleagues at other organizations.
The short survey should take no more than a few minutes to complete.
Thanks!
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February 9, 2010
Work with Your Board of Directors to Formulate Online Strategy: Free Teleconference
The snow must go on! And the show will too. If you would like to attend a free teleconference from David Gammel on how to formulate web strategy effectively with boards of directors and other leaders, sign up now! This session was originally in the line up for ASAE’s Technology Conference, which has been canceled due to an impending ice age in the Nation’s Capital.
Online and On Mission: Work with Your Board of Directors to Formulate Online Strategy
Your organization’s website makes substantial and tangible contributions to the mission of your organization, and your board of directors is a crucial participant in developing a Web strategy that achieves breakthrough results. Identify key questions you must answer when creating your Web strategy, and walk away with proven methods to formulate and launch your strategy with the full engagement of your top leaders.
Presented by C. David Gammel, CAE. Author of Online and On Mission: Practical Web Strategy for Breakthrough Results.
The call will be held at 10:15 a.m. EST on Friday, February 12, 2010. You will receive an e-mail with connection instructions before the call.
You must follow this link and complete the form to receive the conference call instructions. Register now!
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February 2, 2010
Web Career Tips for High School Students
Someone on a list I belong to asked for tips to share with high school students considering a career in the Web. Here were my four tips:
1. View source.
2. Build stuff for your friends.
3. What they teach you in class is always going to be years out of date.
4. If you want to be successful long term, learn the business behind the site.
What would you recommend to the same audience?
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