Archive for the 'Presentations' Category
April 25, 2008
Building Community and Collaboration with Global Customers
I am appearing on a panel discussion next month where I will be sharing my views on how to build community and collaboration with global customers. The entire event looks pretty interesting so I have posted the information below. Use the promo code SPEAKER to get a $100 discount on registration.
The event is BDI’s Global Communications: Connecting Across Borders and Understanding Cultural Differences conference in New York City on May 13. It is being held The Graduate Center of CUNY. Here is the conference description:
It has been reported that a substantial number of U.S. based multinational companies’ primary source of growth and profits are linked to global markets. New generations of consumers are growing at a rapid pace in China, India and many other emerging markets. However, it’s not business as usual when communicating, connecting and branding on world-wide basis. During this full day conference, we will examine case studies from leading multinational companies who will share their lessons learned from a communications and branding perspective. 350 communications and marketing professionals from both the corporate and agency communities are expected to attend the conference.
Let me know if you’ll be there!
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December 19, 2007
DRM is Hazardous to Your Revenue
I answered a question yesterday about tools for applying digital rights management (DRM) to electronic products such as PDFs and digital video files.
The short answer is that you do not need to act like an big media executive in how you offer digital products. Applying DRM to your electronic publication products is counter productive in most cases. I offer a few more thoughts on this in the short slide presentation below.
As an aside: I’ve been having fun with slideshare.net this past week, as you may have noticed. The key to using this as a medium for sharing your ideas is to design for it. Slides from my presentations are optimized to support my talk. Slides on slideshare need to stand on their own.
Update: This set of slides is currently featured on the Slideshare.net home page. Nobody can resist a good DRM smackdown.
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December 14, 2007
Rapid and Participatory Publishing
Here are the slides from another presentation I gave at ASAE’s Great Ideas conference: Rapid and Participatory Publishing. In this presentation I discuss two cases of traditional book publishers who have leveraged the Web to enhance and extend their publishing efforts. These models are a great fit for most associations that have existing publishing operations. The short-form ebook model could also be a good option for an organization looking to get into book publishing.
I have an article discussing this material forthcoming in ASAE’s Journal of Association Leadership. The new issue with my article should be out this month.
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December 11, 2007
Why Innovation Matters
So why does innovation matter? What we did last year worked well enough. Why change?
The answer is that the world is constantly changing around you. Look back five years and consider any element of business, politics, society, even your own personal relationships. I challenge anyone to point to one that has not changed at least moderately.
Given that change is constant, doing what you have always done is not going to get you the same return. If you decide you want to actually raise the bar on what you are achieving, then innovation becomes even more important.
That is why innovation matters. It is required for the ongoing survival of your organization. It is paramount if you wish to improve on your current position today.
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December 10, 2007
What is Innovation?
I gave a presentation at ASAE’s Great Ideas conference this past Saturday on innovation, technology and risk for associations. This post is the first of several I’m going to write this week on elements of the presentation. A good question to start with is: what is innovation?
Innovation often gets mythologized in the business press to the point that mere mortals feel that they cannot hope to do something innovative in their work. However, to innovate merely means to do something as you haven’t done it before. Not much more to it than that.
Peter Drucker, in his seminal book, Innovation and Entrepreneurship, defines two kinds of innovation: supply-side innovation and demand-side innovation.
Supply-side innovation is when you improve the use of your resources in support of existing value delivered to your customers. This is often in the form of greater efficiency but could also mean achieving the same end via means that result in improved employee morale, for example.
Demand-side innovation refers to changes that create greater value for your customers. This could be improving an existing product or service or creating entirely new offerings. The impact of the innovation is on the value received/perceived by the ultimate customer.
Looking at it in those terms, it is easy to realize that you probably innovate something every week if not every day. Innovation is merely the creation of new value.
Update: Here are the slides from the presentation:
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November 16, 2007
Lack of Paper Leads to Slides?
I am preparing for two sessions I am presenting at ASAE’s Great Ideas conference in Orlando. One is about new models for book publishing that leverage the Web and the other is on taking risks with technology.
ASAE has gone paperless for their conferences in the last few years, to save money and a few trees. All the handouts are available for download via their web site. I just noticed how this is impacting how I design my sessions, however.
I like to present visual models for some of my ideas and walk participants through using them in their own work. This keeps everything very practical and helps to translate the material I am sharing into tangible results for the people in the session. If I could distribute a workbook or set of handouts, I could do without slides completely. But I can’t count on anyone actually having the handout in front of them. So, I have to do slides.
It’s a bit counter-intuitive but I think that banning all paper handouts can actually counter another change ASAE has been encouraging, which are more interactive sessions that rely less on slide decks. What do you think?
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November 9, 2007
Unleashing Web Strategy in Cambridge Maryland
I am presenting this afternoon at the Maryland Non Profits Annual Meeting in Cambridge, Maryland. The session, Unleashing the Strategic Potential of the Web, is about aligning your web strategy with that of the overall organization.
I will introduce several concepts and tools that are useful for defining and creating strategic alignment. We will then walk through the process right in the room. Everyone should leave with a good start on defining how their site should contribute to their overall mission and goals.
I am making an audio recording of the session. Let me know if you are interested and I’ll give you first crack at the audio product when it is ready.
Update: See the store for this now.
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June 5, 2007
Association Management Meets Content Management
I’m facilitating a panel today at the Gilbane DC conference today that discuss the intersection of association and web content management.
Here is the handout for the session that I am posting for attendees to find as well as readers of the blog. It provides a brief overview of the cases we will discuss today.
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May 24, 2007
A Couple Conference Opportunities for June
There are two conferences I’ll be attending in DC in June that I wanted to let you know about. They happen to overlap but are in the same building, so you could hit them both if you wanted.
First, Jeff De Cagna is spearheading a social media unconference for association executives on June 5, 2007 at ASAE & the Center’s meeting space in the Reagan Building. The event is free and will be driven by the attendees. Simply add your name to the registration list on the web site if you wish to attend. I’m very excited this event is happening and I encourage you to attend if you are passionate about social media and/or want to learn more about it.
The second event is the Gilbane Washington DC conference on June 5-6, 2007, also at the Reagan Building. This conference focuses on content management technologies for government and non-profit organizations. Content is tracked, so there should be something for everyone. I will be facilitating a panel on integrating association and content management systems and processes. This event is not free but you can get a $100 discount by entering my last name as a promotional code when you register.
I hope to see you at one or both events!
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April 2, 2007
Notcasting: What Not to Do on Your Podcast
Paul Bissex has posted a great list of things not to do on your podcast:
- I Must Apologize for the Terrible Sound Quality of the Last Podcast
- I Must Apologize for the Terrible Sound Quality of the Present Podcast
- I Must Apologize for Not Making a Podcast in Several Days/Weeks/Months
- Thank You for All Your Emails Telling Me What I’m Doing Wrong
- I Need to Speak Very Quietly, My (Mom|Dad|Girlfriend|Ferret) is Sleeping
- There Is a Very Exciting Thing Coming at the End of This Podcast But I Won’t Tell You What It Is
- We Only Have One Microphone for the Three of Us
- We Are Laughing About This Thing, Ha Ha, You Kind of Had to Be There
- I Had Big Plans for This Episode But They Just Didn’t Work Out
- Please Listen to My Next Podcast, It Will Be Better Than This One I Promise
No one cares about any of that! Just do your best and be interesting. This is important because it is functionally impossible to skim a podcast as you can with text.
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