Archive for the 'Presentations' Category
May 24, 2007
A Couple Conference Opportunities for June
There are two conferences I’ll be attending in DC in June that I wanted to let you know about. They happen to overlap but are in the same building, so you could hit them both if you wanted.
First, Jeff De Cagna is spearheading a social media unconference for association executives on June 5, 2007 at ASAE & the Center’s meeting space in the Reagan Building. The event is free and will be driven by the attendees. Simply add your name to the registration list on the web site if you wish to attend. I’m very excited this event is happening and I encourage you to attend if you are passionate about social media and/or want to learn more about it.
The second event is the Gilbane Washington DC conference on June 5-6, 2007, also at the Reagan Building. This conference focuses on content management technologies for government and non-profit organizations. Content is tracked, so there should be something for everyone. I will be facilitating a panel on integrating association and content management systems and processes. This event is not free but you can get a $100 discount by entering my last name as a promotional code when you register.
I hope to see you at one or both events!
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
April 2, 2007
Notcasting: What Not to Do on Your Podcast
Paul Bissex has posted a great list of things not to do on your podcast:
- I Must Apologize for the Terrible Sound Quality of the Last Podcast
- I Must Apologize for the Terrible Sound Quality of the Present Podcast
- I Must Apologize for Not Making a Podcast in Several Days/Weeks/Months
- Thank You for All Your Emails Telling Me What I’m Doing Wrong
- I Need to Speak Very Quietly, My (Mom|Dad|Girlfriend|Ferret) is Sleeping
- There Is a Very Exciting Thing Coming at the End of This Podcast But I Won’t Tell You What It Is
- We Only Have One Microphone for the Three of Us
- We Are Laughing About This Thing, Ha Ha, You Kind of Had to Be There
- I Had Big Plans for This Episode But They Just Didn’t Work Out
- Please Listen to My Next Podcast, It Will Be Better Than This One I Promise
No one cares about any of that! Just do your best and be interesting. This is important because it is functionally impossible to skim a podcast as you can with text.
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
March 8, 2007
Only at Freedom to Connect
I was at the Freedom to Connect conference earlier this week at the AFI Theater in Silver Spring, MD. The conference covered internet and telecom policy issues for hard core tech/policy geeks and had a who’s who of wonks, scientists, lobbyists and gurus in attendance. Even a member of Congress.
The time was ripe for one of the most surreal DC moments of my life to happen at this meeting:
FCC Commissioner Jonathan Adelstein jamming on stage with Howard Levy, a world-renowned harmonica musician, while Scooter Libby’s conviction was reported in a chat channel projected 20 feet tall on the screen behind them. Woo!
I’ll post some of my notes and comments about the conference over the next couple of days.
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
June 13, 2006
Attention Economy for Associations Podcast
As promised, here is the podcast that Ben and I recorded this morning. It runs just shy of 17 minutes.
One note: In the recording we mention that the Attention Trust sells attention data. I believe this is incorrect in that they offer a service for storing your own attention data online but do not sell that data. What benefit this offers to the individual is unclear to me. Maybe Ed Batista can chime in here on the comments on what benefit you would receive from loading your data into one of their providers.
Permanent Link | Subscribe via RSS | Subscribe via Email | 3 Comments
June 10, 2006
Investing in the Attention Economy
Ben Martin and I will be facilitating a session at the upcoming ASAE & the Center Membership and Marketing Conference. We had a short article in an ASAE newsletter recently on this very topic as a lead-in to the session. You can read the full text of it below. Ben and I will also be recording a short podcast on this topic early next week. Check back here on Tuesday to listen in.
Hope to see you at the session!
Investing in the Attention Economy
By C. David Gammel, CAE, and Ben Martin, CAE
The amount of available information is growing exponentially, but human attention seems to be a limited resource. We each only have a finite number of hours in the day with which to live our personal and professional lives. The same is true for our members.
In fact, associations compete with each other and thousands of other organizations for the attention of their members. People are distracted by millions of inconsequential information sources and must filter them out in order to recognize the things that are most important to them.
To cope, many of our members work in a state of continuous partial attention. Often they divide their attention among several things at once, such as scanning e-mail or news headlines while talking on a conference call. Your latest carefully crafted newsletter might only receive a cursory glance before hitting the electronic version of the circular file. The implication: Your members must be able to quickly scan and discern the value of your communications if you want them to invest a higher level of attention.
This has significant implications for membership recruitment and retention. Members, for instance, base their decision to renew their memberships on the basis of their feelings of connection and engagement. That’s why it’s crucial that you get an appropriate amount of your members’ attention. Generally speaking, a prospect’s attention must be 100 percent captured for at least a few moments in order to complete any financial transaction.
The study of attention is called attention economics–a combination of economic analysis and data about the things to which people give their attention. Steve Gillmor, a popular writer and podcaster on Web technology, turned this research into a trend by gathering data on what people are paying attention to on the Internet and leveraging that data to provide better service and content.
Attention economics raises many questions for associations. How much of your members’ attention do you receive? How much do you want? What will you need to give to your members in exchange for their attention? Does an increase in attention per member mean that your revenue per member will increase as well?
To help answer these questions and further explore this topic, be sure to come to “The Unsession: How to Invest in the Attention Economy� at ASAE & the Center for Association Leadership’s 2006 Marketing & Membership Conference. This “unsession� will be highly interactive and driven by the participants. We’re limiting attendance to the first 40 participants, so be sure to arrive early!
Update: Ed Batista, Executive Director of the Attention Trust, posted some more details about Steve Gillmor’s role in developing the idea of the attention economy. Thanks, Ed! (Ed’s personal blog was just added to Tom Peters’ blogroll. Nice!)
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
May 18, 2006
AMS-CMS Integration Audio Download
You may recall that I did an audio conference a couple weeks ago with Wes Trochlil on the potential and pitfalls of integration association and content management systems. The session was very well received by our attendees at the live event.
I am pleased to now make the program available as a download: Understanding the Potential (and Pitfalls) of Integrating CMS and AMS Systems Audio Product. For $99 you will receive an MP3 file of the audio and a PDF of the slides. A sample of the audio is available in this post.
And here is a special one week offer to my blog readers: use this code when you buy the product and get 40% off! This code will be good until one week from today (May 24, 2006). Enter this code in the shopping cart to receive your discount: V823R4E1 Please feel free to share the code with anyone you think might benefit from this unique program.
Learn more about the audio program.
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
April 19, 2006
RSS for Associations, AMS-CMS Integration Event
I have posted the full text of the RSS for Associations article that was published in Association Forum of Chicagoland’s Forum Magazine this month.
Also, I wanted to remind you that the Understanding the Potential (and Pitfalls) of Integrating CMS and AMS Systems event is being held next Thursday. This is one of the few places to learn about the somewhat tricky topic of creating value for your association by integrating your data and content management systems. Register today!
Permanent Link | Subscribe via RSS | Subscribe via Email | 2 Comments
April 15, 2006
Slideuments
Garr Reynolds has good advice on why you should avoid creating slideuments for your presentations.
Slides are slides. Documents are documents. They aren’t the same thing. Attempts to merge them result in what I call the “slideument” (slide + document = slideument). Much death-by-Powerpoint suffering could be eliminated if presenters clearly separated the two in their own minds before they even started planning their talks.
Projected slides should be as visual as possible and support our point quickly, efficiently (good signal-to-noise ratio), and powerfully. The verbal content, the verbal proof, evidence, and appeal/emotion comes mostly from our spoken word. Our handout (takeaway document) is completely different. We aren’t there to supply the verbal content and answer questions so we must write in a way that provides at least as much depth and scope as our live presentation.
He has a very good point about how a lot of conferences create a dynamic that encourages slideumentation.
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
March 24, 2006
Understanding the Potential (and Pitfalls) of Integrating CMS and AMS Systems
Ever wondered if you should integrate your association management system with your web content management system? Everyone says you should but have you really evaluated the benefits and costs of doing so?
If the answer to that question interests you, then join me and Wes Trochlil for an online event about AMS-CMS integration: Understanding the Potential (and Pitfalls) of Integrating CMS and AMS Systems. This is a must attend event if you are contemplating integration or are not happy with your current situation.
This event is a 90 minute online seminar on April 27, with pre and post activities in an online community for participants. The first 10 registrants will get one free hour of remote consulting with either Wes or myself. Those first spots won’t last long, so act quickly!
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
March 6, 2006
Purple Search
Google has posted a video of a talk that Seth Godin, my favorite marketing guru these days, gave to Google employees recently. It is a synthesis of material from many of his books and is great stuff. Seth has been following up with several blogs posts, going into more depth on points he discussed in the video.
I spotted this via about 30 feeds I subscribe to. When something shows up multiple times in several feeds in a short time frame, you know there is something to it.
Permanent Link | Subscribe via RSS | Subscribe via Email | Comment
+1 (410) 742-9088 | david@highcontext.com
Copyright © 2008 High Context Consulting
Privacy Policy: HCC will never share your information with anyone without your permission.