Archive for the 'Web Analytics' Category
December 14, 2006
Managing the Politics of Your Web Site’s Information Architecture
I have added a new article to the resources section of my web site: Managing the Politics of Your Web Site’s Information Architecture. This article was originally published in Associations Now. In it I discuss how to defuse political infighting around your site’s information architecture by focusing on achieving your stakeholders outcomes and creating a variety of traffic guidance tools for managing your site. Here are the first two graphs:
Some days it may seem that the biggest problem with your Web site is not the technology that powers it but the power struggles that threaten to undermine it. Whether in a large, decentralized organization or in a small, local nonprofit, a Web site can turn into a battleground on which everyone fights for prime spots on the home page to highlight their programs. Too often, the winners are the ones who are best at internal politics. The losers are the weaker negotiators—and the visitors who give up in frustration without finding what they want.
It doesn’t have to be this way. By thinking about what’s behind the struggle, you as a Web site manager can de-emphasize internal politics while helping organizational stakeholders achieve their goals through—not in spite of—your Web site’s information architecture.
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December 13, 2006
Free Open Source Search Tool from IBM and Yahoo!
IBM has released a free enterprise search engine, IBM OmniFind Yahoo! Edition. The engine includes some technology from IBM’s OmniFind product, so this is probably prositioned as an entry level introduction to their commercial product. It is a direct challenge to Google’s Mini search appliance, according to this story on CIO.com. Yahoo! seems to have contributed some interface design expertise for the management interface.
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October 5, 2005
New Article: Getting the Most from Your E-marketing Efforts
Just added another article to the resources section of the site: Getting the Most from Your E-Marketing Efforts:
Do you need to improve your e-marketing results but don’t want to add to the torrential downpour of marketing messages that hit your members every day?
Then focus on improving your existing efforts rather than increasing the frequency of your messages.
This article was originally published in an ASAE newsletter.
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October 5, 2005
Good Intro Article on Web Analytics
Digital Web Magazine has published a nice intro article to web analytics: Dollars & Sense of Web Analytics:
Web analytics, whose origins date back to the invention of the Web, has worked its way from the domain of the technically minded to marketers, thanks in part to software with improved user interfaces and easy-to-understand reports. Despite these improvements, there is still a lack of understanding of the technical side of analytics. Web developers and marketing folks need to share the analytic tool, and each group has specific needs that can be fulfilled by the tool.
Check it out.
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