David Gammel’s Coaching Club: Social Media for Membership Organizations

For membership executives who want to achieve breakthrough results with social media.

Executives at associations, societies, chambers of commerce and other membership organizations are keenly aware of the potential social media has to support their mission and create value for their members. There is tremendous demand for knowledge and know-how on using these technologies effectively but there are few opportunities for focused learning experiences that unleash breakthrough results.

What are breakthrough results with social media? Ultimately, it means that your social media programs are contributing tangible value to your strategic goals as an organization.

Examples of Breakthrough Results for Participants

Dramatically increase buzz and interest online for annual meetings and events, increasing registration, sponsorship and exhibit revenue;
Higher volume and quality of member-contributed content, enhancing the total value of the organization’s web site;
Increase participation and engagement in association-sponsored social media, improving the perceived value of the association in social media channels;
Significantly increase inbound traffic from blogs, Facebook, Twitter and other sites for key programs, content and initiatives;
Nimble response to critiques and praise about your organization in social media channels, minimizing damage and leveraging positive perceptions.

Participants in this Coaching Club will:

Develop personal and organizational goals for social media;
Work collaboratively with David and other participants to develop their plans for achieving those goals;
Support and hold each other accountable for creating results;
Share their successes and failures with the group, developing lessons that will benefit every participant; and
Achieve tangible, significant, results with social media for their organizations.

This is a unique opportunity to engage with a community of peers led and facilitated by the first and longest-running blogger in the membership industry.

The Coaching Club program lasts for six months and includes the following for each participant:

Diagnostic pre- and post- self-assessments to help set development goals and measure results;
Access to a dedicated, private, wiki for the entire group to post results, ideas, goals, and resources, facilitated daily by David;
A lifetime subscription to a monthly, private-roster, e-mail newsletter from David with content of specific value to participants in the club;
Monthly group teleconferences, led by David, to report on progress and receive advice on solving problems and achieving new results;
Unique intellectual property from David on web strategy, social media, online marketing, and other topics relevant to club participants;
Access to a monthly teleseminar from David on the latest trends and techniques in association social media, including full recorded archives of past sessions.

Contact David today to discuss your participation in this unique learning experience. You may reach David at +1 (410) 742-9088 or david@highcontext.com.

+1 (410) 742-9088 | david@highcontext.com

High Context Consulting, LLC

Bring your mission to life online.